About Us

The Idea:

Inspired by our founder (Ashley’s) global travels and life abroad, Villa 19 was created with the vision of bringing a beachy, modern + simplistic boutique back home to NC. While living in Dubai, she was surrounded by unique and diverse styles from all walks of life. Taking inspiration from this multi-cultural and fashion-forward city, along with travels through Europe, she wanted to create a boutique that would mimic this effortless-chic way of life while in a cozy + inspiring atmosphere - just like her home in Dubai, Villa 19.

Style & Quality:

We define effortless chic as simple + versatile, yet far from boring. We value timeless over trendy. Think neutral palettes with a soft mix of textures and an edgy spin on classic fits. Affordable pieces without compromising on quality. Ashley scours the market on a daily basis to find the perfect pieces that (as Marie Kondo would say) ‘spark joy’.

Our Mission:

We want you to be inspired to look your best, but more importantly, feel your best.

We believe that when you take the pressure and guess-work out of styling by filling your wardrobe with versatile pieces, it gives you the confidence of looking put-together with minimal effort. We strongly believe that when you feel good about yourself, that sense of confidence and empowerment will translate into all aspects of your life.